Modi Senator is a 50:50 joint venture between the Modi Group and Merz & Krell GmbH, Germany. Its partner brand, Senator, a subsidiary of Merz & Krell, is among the world’s leading manufacturers of writing instruments and holds the distinction of being Germany’s No. 1 ball pen producer. With a leadership position in Germany, Senator continues to grow its global footprint with a presence in more than 90 countries. The brand has been a part of numerous high-profile product launches across the world. The Modi Senator range includes a diverse selection of ball pens, roller balls, fountain pens, mechanical pencils, highlighters, and markers. Products are imported from Germany, ensuring unmatched quality, performance, and design-ideal for brand promotions, product launches, corporate gifting, PR initiatives, and incentive programs. To support custom branding, Modi Senator has a state-of-the-art printing unit in New Delhi, equipped with advanced Italian printing machines. These machines deliver high- resolution logo and brand imprints that are not only visually impressive but also highly durable, ensuring long-lasting visibility of advertising messages.